Oslo Science Hub (OSH) is the newest expansion of Campus Radiumhospitalet. The 40,000 m² building is scheduled for completion in 2030 and will serve as an international hub bringing together laboratories, offices, biobanks, and leading global companies. Here, research and industry will collaborate to develop the cancer treatments of the future.
The visual identity needed to perform equally well on two levels: on one hand it should inspire engagement, and on the other; convey trust. To appeal to – and attract – a broad range of international stakeholders, the identity needed to create excitement by standing out in a relatively conservative and uniform sector. At the same time, it was essential that the expression felt credible, and relevant.
The result is a robust and functional design system — built to grow, evolve, and remain resilient in the face of future demands.
The visual identity concept is built around a single overarching principle: interaction. Drawing inspiration from both microscopic structures and OSH’s role as a central hub, the identity is designed as a matrix of interconnected elements. Small units form larger structures, new relationships emerge, and the overall system is in constant evolution.
On a metaphorical level, these connections represent OSH’s role as a bridge between disciplines, research environments, and stakeholders. The visual identity expresses a meeting place for diverse perspectives and a central point for knowledge exchange and interdisciplinary collaboration. The design language is rooted in the visual world of research, referencing molecular structures and cell division as observed through microscopic imagery.
The next expansion of the Radiumhospital Campus with office space, laboratories and biobank facilities, tailored towards international and national key players in cancer research and development.
