Tank Design

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

Oppgaven var å skape en pakning/flaske for Macks første alkoholholdige cider-produkt. Cider er i seg selv et relativt uetablert produkt i Norge, Mack vil ta posisjonen som en tydelig aktør i dette markedet.Løsning: Cideren er laget på rene, naturlige råvarer og designet fremstår både rent, friskt og moderne. Kvaliteten og fargen på innholdet får spille en sentral rolle med gjennomsiktig etikett. Fargekodet topp skiller smaksvarianter, sammen med fargen på innholdet. I tillegg er baketiketten trykket med samme fargekode på innsiden.

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series design including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

NBG 24:7 is a unique skincare product based on the patented ingredient Norwegian Betaglukan®, which was previously only used in the pharmaceutical industry. Design-wise the solution is simple, honest and functional – clean white areas have been combined with grey and silver to give a sense of objectivity and sobriety. The products exude high quality and safety. Through these carefully-considered typographic and colour choices we are giving the target audience a feeling of the technology and research behind the final product. No norwegian products in this sector have so far managed to develop a product line as complete as the one NBG 24:7 is currently developing.

The brief: Identity and packaging for pure arctic drinking water. Customer: Alta Water Company.

The brief: Design of Mack’s first alcohol-free beer product, to appeal to an active and sporty target group. Solution: Cool, refreshing design with references to mountain sports. Result: Within only a few months of the launch, Freeze was by far the biggest-selling alcohol-free beer in northern Norway.

The packaging for the beer Smrprty has got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year. Later on it has been expanded to a series including a Lite version, Afterski and Xmasprty.

The brief: Development of name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.

The brief: Packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products. Solution: A design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors. Result: The project has won many awards and it is sold through Norwegian retail stores. 

The task: Film company Motlys need short snippets of information about their ongoing film projects for the Cannes Film Festival. The solution: we had a metal tin made the same size as a CD and embossed the Motlys logo onto the lid. The tin was filled with cards – one card per film – with the title on the front and detailed information about the production on the reverse. Underneath the cards was a DVD with Reprise by Joachim Trier as a giveaway.