Tank Design

The brief: Design of Mack’s first alcohol-free beer product, to appeal to an active and sporty target group. Solution: Cool, refreshing design with references to mountain sports. Result: Within only a few months of the launch, Freeze was by far the biggest-selling alcohol-free beer in northern Norway.

The packaging for the beer Smrprty has got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year. Later on it has been expanded to a series including a Lite version, Afterski and Xmasprty.

The brief: Development of name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.

The brief: Packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products. Solution: A design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors. Result: The project has won many awards and it is sold through Norwegian retail stores. 

The task: Film company Motlys need short snippets of information about their ongoing film projects for the Cannes Film Festival. The solution: we had a metal tin made the same size as a CD and embossed the Motlys logo onto the lid. The tin was filled with cards – one card per film – with the title on the front and detailed information about the production on the reverse. Underneath the cards was a DVD with Reprise by Joachim Trier as a giveaway.