Tank Design » Packaging

Vildenvang

jens — Mon, 06 Feb 2012 08:31:27 +0000

Vildenvang Gårdsysteri is a small company in northern Norway. They create a range of products from their own farm, their main product is goat cheese. Most of the competing products in stores have pretty bad solutions for opening/closing the cheese package. Our solution became a functional box that can easily be opened/closed.

Fruktsjimpanse

jens — Thu, 05 May 2011 14:03:45 +0000

The brief: Mack had a small range of different sodas, the task was to redesign these more into a family of products with a clear connection between them. Solution: We expanded the universe of the Fruit Chimpansee (Fruktsjimpanse), the most successful of the five sodas. The name Fruktsjimpanse was liftet up as brand name for the whole series, only differed with colours, illustrations and the names of each taste.

Dyrøy

jens — Tue, 03 May 2011 19:43:24 +0000

The brief: Dyrøy Foods have high quality products, but needed the packaging that could make them stand out as clear and different. Solution: The hexagon shaped box is custom made, and stands out in the stores because of it´s carracteristic shape, and it´s emphasis on the product inside. The package is kept in 100% recyclable brown cardboard, supporting the honest and sober impression. The hexagon is easily stacked both in production, transportation and in shelves.

Arctic Beer

jens — Mon, 14 Mar 2011 10:02:45 +0000

The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept.

Mesterlig from Den Stolte Hane

james — Mon, 07 Feb 2011 15:43:29 +0000

Den Stolte Hane (one of Norway’s largest chicken, turkey and egg producers) will soon launch a new product line under the name “Mesterlig” (masterful). The product line has been developed with Geir Skeie, winner of the Bocuse d´Or 2009, and Tank was responsible for the packaging design. Geir Skeie’s food philosophy is based on the inherent tastes of basic ingredients, the genuine and the simple, and his selection of herbs and spices comes from this idea. It was important for Tank to give the packaging a clean Scandinavian look, focusing on basic ingredients and enthusiasm for food whilst retaining an exclusive look.

Mack Cider

jens — Wed, 02 Jun 2010 11:59:38 +0000

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

Mack Tradisjon

jens — Thu, 06 May 2010 16:55:10 +0000

The brief: The customer wanted a packaging for a series of traditional beers of high quality. The packaging was supposed to reflect the history, culture and pride that is behind the brewing process. Solution: Mack Spesial is a recognizeable series that differs from the typical supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beerconnoseurs. The partly transparent label gives space and attention to the colour and quality of the content.

Mack pils family

jens — Tue, 16 Feb 2010 21:17:34 +0000

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series design including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

Skincare series NBG 24:7

james — Thu, 10 Dec 2009 15:42:23 +0000

NBG 24:7 is a unique skincare product based on the patented ingredient Norwegian Betaglukan®, which was previously only used in the pharmaceutical industry. Design-wise the solution is simple, honest and functional – clean white areas have been combined with grey and silver to give a sense of objectivity and sobriety. The products exude high quality and safety. Through these carefully-considered typographic and colour choices we are giving the target audience a feeling of the technology and research behind the final product. No norwegian products in this sector have so far managed to develop a product line as complete as the one NBG 24:7 is currently developing.

70N Pure Arctic Water

jens — Mon, 20 Oct 2008 09:58:22 +0000

The brief: Identity and packaging for pure arctic drinking water. Customer: Alta Water Company.

Freeze

jens — Fri, 09 May 2008 15:53:35 +0000

The brief: Design of Mack’s first alcohol-free beer product, to appeal to an active and sporty target group. Solution: Cool, refreshing design with references to mountain sports. Result: Within only a few months of the launch, Freeze was by far the biggest-selling alcohol-free beer in northern Norway.

Mack Partyseries

jens — Fri, 09 May 2008 15:48:18 +0000

The packaging for the beer Smrprty has got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year. Later on it has been expanded to a series including a Lite version, Afterski and Xmasprty.

Fluid

jens — Fri, 09 May 2008 15:34:33 +0000

The brief: Development of name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.

Halvors

jens — Tue, 06 May 2008 07:53:18 +0000

The brief: Packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products. Solution: A design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors. Result: The project has won many awards and it is sold through Norwegian retail stores.

Tin for Motlys

james — Sat, 01 Mar 2008 13:42:46 +0000

The task: Film company Motlys need short snippets of information about their ongoing film projects for the Cannes Film Festival. The solution: we had a metal tin made the same size as a CD and embossed the Motlys logo onto the lid. The tin was filled with cards – one card per film – with the title on the front and detailed information about the production on the reverse. Underneath the cards was a DVD with Reprise by Joachim Trier as a giveaway.