Tank Design

The task: whilst at the Cannes International Film Festival the film company Motlys needed to have a little information available about their ongoing film projects. The solution: we made a metal box the size of a CD which had the Motlys logo debossed into the lid. The box was filled with cards – one for each film – with the title on the front and more detailed information about the production on the reverse. Behind the cards was a DVD of Reprise by Joachim Trier – a nice giveaway for contacts.

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

The brief: The customer wanted a packaging for a series of traditional beers of high quality. The packaging was supposed to reflect the history, culture and pride that is behind the brewing process. Solution: Mack Spesial is a recognizeable series that differs from the typical supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beerconnoseurs. The partly transparent label gives space and attention to the colour and quality of the content.

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series design including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

NBG 24:7 is a unique skincare product based on the patented ingredient Norwegian Betaglukan®, which was previously only used in the pharmaceutical industry. Design-wise the solution is simple, honest and functional – clean white areas have been combined with grey and silver to give a sense of objectivity and sobriety. The products exude high quality and safety. Through these carefully-considered typographic and colour choices we are giving the target audience a feeling of the technology and research behind the final product. No norwegian products in this sector have so far managed to develop a product line as complete as the one NBG 24:7 is currently developing.

Brief: Create a redesign of an existing season series including Vårøl (Spring Beer), Sommerøl (Summer Beer), Høstøl (Autumn Beer) and Mørketidsøl (Dark Season Beer). Solution: Characteristic use of typography and clean spaces. The illustrations are concentrated and detailed with focus on the typical Northern Norwegian seasonal changes. Illustrations by Bjørn Brockmann, Commando Group.

The brief: Create a young challenger in the lager beer category. Solution: A honest and clean expression lifting Mack up as a bold and legible signature. Result: Allready at launch, the beer receives massive enthusiasm.

Smrprty was first released in 2004. At that time it got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year.

Summer 2009 it was adjusted/redesigned and was followed by a low carb version: Smrprty Lite.

The brief: Identity and packaging for pure arctic drinking water. Customer: Alta Water Company.

The brief: Design of Mack’s first alcohol-free beer product, to appeal to an active and sporty target group. Solution: Cool, refreshing design with references to mountain sports. Result: Within only a few months of the launch, Freeze was by far the biggest-selling alcohol-free beer in northern Norway.