Tank Design

Vildenvang Gårdsysteri is a small company in northern Norway. They create a range of products from their own farm, their main product is goat cheese. Most of the competing products in stores have pretty bad solutions for opening/closing the cheese package. Our solution became a functional box that can easily be opened/closed.

The brief: Mack had a small range of different sodas, the task was to redesign these more into a family of products with a clear connection between them. Solution: We expanded the universe of the Fruit Chimpansee (Fruktsjimpanse), the most successful of the five sodas. The name Fruktsjimpanse was liftet up as brand name for the whole series, only differed with colours, illustrations and the names of each taste.

The brief: Dyrøy Foods have high quality products, but needed the packaging that could make them stand out as clear and different. Solution: The hexagon shaped box is custom made, and stands out in the stores because of it´s carracteristic shape, and it´s emphasis on the product inside. The package is kept in 100% recyclable brown cardboard, supporting the honest and sober impression. The hexagon is easily stacked both in production, transportation and in shelves.

The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept.

Den Stolte Hane (one of Norway’s largest chicken, turkey and egg producers) will soon launch a new product line under the name “Mesterlig” (masterful). The product line has been developed with Geir Skeie, winner of the Bocuse d´Or 2009, and Tank was responsible for the packaging design. Geir Skeie’s food philosophy is based on the inherent tastes of basic ingredients, the genuine and the simple, and his selection of herbs and spices comes from this idea. It was important for Tank to give the packaging a clean Scandinavian look, focusing on basic ingredients and enthusiasm for food whilst retaining an exclusive look.

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

The brief: The customer wanted a packaging for a series of traditional beers of high quality. The packaging was supposed to reflect the history, culture and pride that is behind the brewing process. Solution: Mack Spesial is a recognizeable series that differs from the typical supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beerconnoseurs. The partly transparent label gives space and attention to the colour and quality of the content.

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series design including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

NBG 24:7 is a unique skincare product based on the patented ingredient Norwegian Betaglukan®, which was previously only used in the pharmaceutical industry. Design-wise the solution is simple, honest and functional – clean white areas have been combined with grey and silver to give a sense of objectivity and sobriety. The products exude high quality and safety. Through these carefully-considered typographic and colour choices we are giving the target audience a feeling of the technology and research behind the final product. No norwegian products in this sector have so far managed to develop a product line as complete as the one NBG 24:7 is currently developing.

The brief: Identity and packaging for pure arctic drinking water. Customer: Alta Water Company.