Tank Design

The Norwegian Centre for ICT in Education works to ensure that ICT improves school standards. Tank was asked to name their first national conference about digital competence and learning, and to create a visual identity for the event.

The conference was named Kaleido, a word which implies change, curiosity and diverse solutions. The visual framework was based on a playful approach which consisted of colourful basic shapes arranged in different compositions. The child-like look was balanced by crisp, modern typography to communicate the serious aspect of the conference.

Tank was responsible for the decor, scenography, animated title sequences, advertising, website and many other elements in the promotion of the conference. The result was a thoroughly fresh and inspiring look across all media.

Book cover.

Tank was asked by The Norwegian Directorate for Education and Training and the Ministry of Education and Research to create a name and visual identity for their annual conference, the theme for 2010 being ‘quality within vocational training institutions’.

The name we arrived at was Praktisk Talt (Practically Speaking), which uses a familiar expression in a new way, and implies the connection between theory and practice. The visual identity is based on stylised graphic lines, and a bold colour palette to symbolise both diversity and optimism. In order to communicate the wide variety of vocational training available we chose to use a pencil case full of tools associated with different vocations – both to illustrate interaction and creativity.

Destination Fornebu is an exhibition centre devoted to the new Statoil building and the beautiful surroundings at Fornebu. Here you can see what the 65,000 square metre building will look like, watch walkthrough videos of the building and get a feel for its overall scale. Using words and pictures the exhibition gives you an insight into life at Fornebu, the environment, the landscape, and a glimpse of Fornebu’s history.

Over at Tank we are proud to have designed the exhibition, a project which has been both demanding and fun.

Logo and identity for the band, cover and poster for their debut album.

Tromsø International Film Festival is the biggest festival in Norway, and actually one of the biggest cultural events in the country.

TIFF screens challenging quality films for a local, national and international audience. Tank has had the pleasure of creating the identity for this event the last five years, below are some samples of the work we have done.

Brief: Posters and profiles for a wide range of productions at Hålogaland Teater. Results: A doubling of the audience the first year we started this work and stabilized numbers the following years.

Brief: Norwegian Seafood Export Council wanted to promote seafood at the annual rock festival Bukta. Solution: Together with the client we ended on a solution inspired by old carnival walls where visitors can get a picture of themselves in classic iconic rock settings (with a seafood twist).

Statsbygg (Public Construction and Property, Norway) has initiated an Open Planning and Design Competiton for a New Museum Complex for the National Museum of Art, Architecture and Design at Vestbanen, Oslo. Tank designed the Visual Identity for this competition.

Brief: Tromsø Jazzclub wanted to change their appearance without spending too much money. Solution: We introduced a visual difference between the spring an autumn program. The folder is printed on good but cheap paper and with only two print colors. The folder also functions as a poster when folded out.