Tank Design

Abelia is NHO’s business association of knowledge-based and technology-based enterprises. To mark their 10th birthday as an organisation Abelia commissioned a new visual identity and website, asserting their position as the central source and voice for debate within Norway’s commercial knowledge base.

The colour palette and supporting graphic elements have been applied from the new visual identity to create a modern, clean and professional look. Built on a solid logical structure, the website is a semantic solution which uses themes to link together content across the whole site. This user-focused approach makes it easy to discover relevant and related content like news articles, documents and employees. Gateway pages for key target audiences are also being developed. The website was developed in collaboration with NHO and Fox Data. See more at abelia.no.

The website for Verdensteatret Cinemateque in Tromsø has a strong focus on the calendar and screenings.

Bioteknologinemnda is an highly knowledgeable organisation which manages important information about biotechnology. They needed a new website which could deal with large amounts of information across many different themes. Tank first completed a comprehensive redesign of the site’s information architecture, essential groundwork which enabled us to deliver a clear, user-friendly website to the varying target audiences. WordPress was selected as the best CMS in this case, both in regard to the budget and because it is almost faultless from an accessibility point of view. For more info see www.bion.no.

Strategy and design, new website for Hålogaland Teater.

Cardinal Foods is the second largest distributor of white meat and eggs in Norway. Tank was recruited to design their new website based on the keywords nature, farming, safety and quality.

The ideas of farming and safety are conveyed with earth-toned photographs of close-ups, nature and hands holding the products. Details from the Cardinal Foods identity are used as navigation points and highlights. A rotating slideshow on the homepage creates movement, whilst a clear menu structure makes the site easy to navigate. The website is bilingual, and was developed together with Syzweb CMS. See more at www.cardinalfoods.no.

Norsk Jordforbedring AS (Norwegian Earth Improvement Ltd.) are specialists in waste management and the conversion of by-products into products for the green sector. Tank developed the visual identity and the name “Høst – valuable waste Ltd”, and were asked to create a website to match the creative vision of the rebrand.

The visual direction references both nature and technology through earthy colours and small technical details. The concept “valuable waste” was developed with the use of illustrations and statistics. The website is currently available in three languages – Norwegian, English and Chinese. Tank worked with Laboremus to develop the website. See more at www.valuablewaste.no.

Over at Tank we are are very proud to have developed a new website for IT Fornebu. The portal is a focal point for businesses at Fornebu and encourages information sharing and collaboration across the different professional fields it represents. IT Fornebu’s main focus is to promote itself as Norway’s primary address for technology businesses, and the online solution allows its tenants to both promote themselves and contribute their own news articles.

The solution also includes an extensive intranet which serves the the tenants’ needs for general information, canteen ordering, booking meeting rooms, maintenance and more. See more at www.itfornebu.no

The brief: Tromsø University wanted to increase recruitment from upper-secondary schools. Solution: A fully illustrated school diary designed for 18-year-olds and distributed to all in the target group. The book included a unique access code to an exclusive online community allowing students to meet faculty employees and administrators. Result: A record high number of applicants.

The brief: The Norwegian Army, struggling with recruitment, contacted Tank. Solution: An exclusive online community which turned around the concept of “called up”, with its negative connotations, to the more positive “selected”. Result: A high-spirited online community where questions and answers poured in, resulting in the greatest influx ever and the most motivated soldiers ever.