Tank Design

This year Tank has designed six annual reports, and here we’re presenting three of them: Entra Eiendom, IT Fornebu and the oil company Rocksource. Many of our clients use the annual report as one of their most important channels of communication, something which the design reflects with extensive use of photoshoots, special production techniques and non-traditional design solutions.

Cardinal Foods is the second largest distributor of white meat and eggs in Norway. Tank was recruited to design their annual report based on the keywords nature, farming, safety and quality.

We developed a visual direction based around Norwegian nature and the meeting point between products and people. The photographs have an earthy colour palette that works together with the colours of the Cardinal Foods identity. The use of close-ups, nature and hands holding the products convey the idea of farming and safety. A clean and balanced look was achieved by combining generously-spaced photography with the use of strict typography and 100% recycled paper.

Norwegian greenhouse gas emissions will be considerably reduced by 2020. Klimakur 2020 (“Climate Cure 2020″ in English) have been evaluating the actions and measures required to achieve this goal. The report “Tiltak og virkemidler for å nå norske klimamål mot 2020″ (“Measures and actions to improve Norwegian climate targets by 2020″) forms the basis of a governmental review of climate policy. Tank developed the visual identity for the report, then designed the report itself. A flexible yet strict grid template was required, and the four parts of the report were given their own distinct colour. Special attention has been paid to graphs, tables and illustrations which are both well-structured and well-executed. Clear titles and the use of colour and icons help to make this weighty report more accessible.

The report contains over 60 graphs and is perhaps the heftiest editorial work Tank has ever attempted. With its 316 pages the report weighs in at 1.3 kilos.

The task: The Police’s data and material services needed a fresh design for their internal magazine, The PDMT Times (PDMT-tidende). The magazine needed to arouse interest and curiosity amongst both employees and suppliers. The magazine has also been updated with the Police’s new visual identity.

The solution: Tank developed a flexible framework for The PDMT Times, giving it the rigid yet colourful and playful look it needed. The design is flexible enough for specialist content, serious articles and a variety of smaller elements. The result is a cool and inspiring internal magazine.

“Italy’s Urban Phenomenon is an inviting volume to hold – lots of content, but not too big to take on a journey. This book can be heartily recommended to anyone who wants to know more about cityscapes in general or anyone interested in traveling through Italy, but in particular to those involved with shaping today’s urban spaces. The book is lavishly illustrated with rich photography.”
Lars Gemzøe, Arkitekten, Denmark

“Italy’s Urban Phenomenon is very comprehensive yet easy to understand. A wealth of impressive photography brings the text to life, and all the information just seeps right into your head.”
Odd W. Surén, Dag og Tid

This year Tank has once again designed the annual report for Entra Eiendom. This year’s themes are environment and social responsibility, and the report features superb photography from Bo Mathisen.

The Brief: Oil company Rocksource wanted to distinguish themselves from the competition within the oil sector, a sector characterised by small companies with indistinct identities. The solution: We gave their annual report a tough and striking look to match their name. The colour black, mechanical type and the generous use of spot varnish all refer to Rocksource’s core business: oil production.

Design of a new coffee-table book from Tiden Norsk Forlag. Margeret Skjelbred’s deep yet humorous verses are cleverly illustrated by Odd Børretzen. The book’s design is elegant yet unpretentious; expressive typography helps the illustration visualise Skjelbred’s text.

We have designed the book cover for “Den Forsvunne Diamanten” for Tiden. The book exposes the exploitation of young African football players in Europe’s top football clubs. It was important for the design to express the drama between ‘invisible’ agents and the young african boys. The aim was to create a book cover which would both make people curious and at the same time convey a documentary-like feel.