Tank Design

Poster series for Hålogaland Teaters Et drømspill (Strindberg).

Bioteknologinemnda is an independent advisory organisation which considers and discusses fundamental and general questions related to biotechnology and gene technology.

Bioteknologinemnda needed a graphic identity to create a more comprehensive visual presence both online and across printed material, and a flexible visual toolkit to cover all of their communication requirements. Tank has redesigned the visual identity whilst retaining the symbol from the original logo. The symbol has been modernised, and the colours and typography have been simplified to make them more user-friendly. We expanded the identity with a toolbox containing a distinct colour palette, dynamic supporting elements and a set of supporting typography which is suitable for both web and print.

This year Tank has designed six annual reports, and here we’re presenting three of them: Entra Eiendom, IT Fornebu and the oil company Rocksource. Many of our clients use the annual report as one of their most important channels of communication, something which the design reflects with extensive use of photoshoots, special production techniques and non-traditional design solutions.

Destination Fornebu is an exhibition centre devoted to the new Statoil building and the beautiful surroundings at Fornebu. Here you can see what the 65,000 square metre building will look like, watch walkthrough videos of the building and get a feel for its overall scale. Using words and pictures the exhibition gives you an insight into life at Fornebu, the environment, the landscape, and a glimpse of Fornebu’s history.

Over at Tank we are proud to have designed the exhibition, a project which has been both demanding and fun.

Cardinal Foods is the second largest distributor of white meat and eggs in Norway. Tank was recruited to design their new website based on the keywords nature, farming, safety and quality.

The ideas of farming and safety are conveyed with earth-toned photographs of close-ups, nature and hands holding the products. Details from the Cardinal Foods identity are used as navigation points and highlights. A rotating slideshow on the homepage creates movement, whilst a clear menu structure makes the site easy to navigate. The website is bilingual, and was developed together with Syzweb CMS. See more at www.cardinalfoods.no.

The task: whilst at the Cannes International Film Festival the film company Motlys needed to have a little information available about their ongoing film projects. The solution: we made a metal box the size of a CD which had the Motlys logo debossed into the lid. The box was filled with cards – one for each film – with the title on the front and more detailed information about the production on the reverse. Behind the cards was a DVD of Reprise by Joachim Trier – a nice giveaway for contacts.

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

Cardinal Foods is the second largest distributor of white meat and eggs in Norway. Tank was recruited to design their annual report based on the keywords nature, farming, safety and quality.

We developed a visual direction based around Norwegian nature and the meeting point between products and people. The photographs have an earthy colour palette that works together with the colours of the Cardinal Foods identity. The use of close-ups, nature and hands holding the products convey the idea of farming and safety. A clean and balanced look was achieved by combining generously-spaced photography with the use of strict typography and 100% recycled paper.

The brief: The customer wanted a packaging for a series of traditional beers of high quality. The packaging was supposed to reflect the history, culture and pride that is behind the brewing process. Solution: Mack Spesial is a recognizeable series that differs from the typical supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beerconnoseurs. The partly transparent label gives space and attention to the colour and quality of the content.

Norsk Jordforbedring AS (Norwegian Earth Improvement Ltd.) are specialists in waste management and the conversion of by-products into products for the green sector. Tank developed the visual identity and the name “Høst – valuable waste Ltd”, and were asked to create a website to match the creative vision of the rebrand.

The visual direction references both nature and technology – it contains earthy colours, small technical details, and a flash menu based on growing roots. The concept “valuable waste” is developed with the use of illustrations and statistics. The website is currently available in two languages and will soon be available in Chinese. Tank worked with Eyego to develop the website. See more at www.valuablewaste.no.