Tank Design

The task: whilst at the Cannes International Film Festival the film company Motlys needed to have a little information available about their ongoing film projects. The solution: we made a metal box the size of a CD which had the Motlys logo debossed into the lid. The box was filled with cards – one for each film – with the title on the front and more detailed information about the production on the reverse. Behind the cards was a DVD of Reprise by Joachim Trier – a nice giveaway for contacts.

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market. Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.

In recent months Tank has had a lot of success in pitching for new work. We are therefore looking forward to having Bioteknologinemda, Cardinal Foods and Norsk VVS as new clients.

Cardinal Foods is the second largest distributor of white meat and eggs in Norway. Tank was recruited to design their annual report based on the keywords nature, farming, safety and quality.

We developed a visual direction based around Norwegian nature and the meeting point between products and people. The photographs have an earthy colour palette that works together with the colours of the Cardinal Foods identity. The use of close-ups, nature and hands holding the products convey the idea of farming and safety. A clean and balanced look was achieved by combining generously-spaced photography with the use of strict typography and 100% recycled paper.

Every year Tank dedicates 100 hours of design time to a project, organisation or business which we believe in – and which needs help to reach out to its target audience.

Do you know of any good candidates? Send in your suggestion to ina(%%)tank.no – with a short description of exactly why they need and deserve our support.

Our packaging design for Halvors Tradisjonsfisk won “Næringslivsprisen” at this years Norwegian Visuelt Award in Oslo.

– From the day I first came to Tank, they have had a clear understanding of my project and shown a true enthusiasm for the task and the product, says Halvor Hansen, founder and owner of Halvors Tradisjonsfisk.

QUOTE FROM THE JURY
The award winning design is developed by Tank Design in cooperation with Halvors, and the jury congratulates them on a solid craftmanship and good results.

The brief: The customer wanted a packaging for a series of traditional beers of high quality. The packaging was supposed to reflect the history, culture and pride that is behind the brewing process. Solution: Mack Spesial is a recognizeable series that differs from the typical supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beerconnoseurs. The partly transparent label gives space and attention to the colour and quality of the content.

Tank congratulates Venstre on their prize for best internet strategy at the Gulltaggen awards. The online solution was developed by MediaFront with design from Tank. See more at liberal.no.

Norsk Jordforbedring AS (Norwegian Earth Improvement Ltd.) are specialists in waste management and the conversion of by-products into products for the green sector. Tank developed the visual identity and the name “Høst – valuable waste Ltd”, and were asked to create a website to match the creative vision of the rebrand.

The visual direction references both nature and technology – it contains earthy colours, small technical details, and a flash menu based on growing roots. The concept “valuable waste” is developed with the use of illustrations and statistics. The website is currently available in two languages and will soon be available in Chinese. Tank worked with Eyego to develop the website. See more at www.valuablewaste.no.

Tank wanted to create an identity which champions the child’s perspective, whilst also looking fresh and positive. Using the initials we hand-drew a typographic logo which focuses on compassion and the important network aspect which BAR will offer. The result was a playful yet serious logo, which also reflects diversity in the target audience when combined with the identity’s vibrant color palette.

The website needed to appeal to children and youth whilst also being accessible for public authorities and sponsors. We used hand-drawn lines with rounded corners to build up an organic and inviting visual tone. The dashed lines bring dynamism, whilst the use of consistent columns keeps the design tight. We carried the colour palette through from the identity which gives the website a colorful and friendly look, even though each individual page is tightly structured.

See more at www.barweb.no.