Tank Design

The brief: to create an identity for the European Wergeland Centre, a newly-established resource centre dedicated to training in the areas of intercultural understanding, human rights and democratic citizenship. The centre was established by the European Council. The solution: A colourful, timeless and brave identity which gives a general and representative impression of the centre’s values and activities.The result: very well received internally at the European Council and has already been applied to many things.

Oppgaven: Profil for The European Wergeland Centre er et nyopprettet ressurssenter dedikert til opplæring i interkulturell forståelse, menneskerettigheter og demokratisk medborgerskap – opprettet av Europarådet. Løsningen: En fargerik, tidløs og modig profil som gir et helhetlig og representativt inntrykk av senterets verdier og virksomhet. Resultat: Meget god mottatt sentralt i Europarådet og allerede i bruk på flere flater.

Statsbygg (Public Construction and Property, Norway) has initiated an Open Planning and Design Competiton for a New Museum Complex for the National Museum of Art, Architecture and Design at Vestbanen, Oslo. Tank designed the Visual Identity for this competition.

Hurray! Hurray! Tank won gold+silver and diploma at Most Beautiful Books (Årets Vakreste Bøker/Grafill)!

Why are building site wraps always so ugly, covered in huge logos and advertising for the construction company involved? Entra asked themselves the same question when renovating Blitz in Oslo: they set tank the challenge to create a wrap rich in artistic meaning, which would also hint towards the building’s future use. We took the challenge and designed a wrap that used symbolism from the building’s previous tenants: Blitz, the Church’s City Mission and Edvard Munch, who lived in the building in previous times. «This is by far the largest building wrap we have ever created, a whole 800 square metres!», says designer Linda Skarpås.

The new Smrprty-beer is now being rolled out to the stores.

Smrprty has so far been unchanged since the first release in 2004. At that time it got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year.

Smrprty ble første gang lansert i 2004. Den gang fikk Tank/Mack og sommerølet mye oppmerksomhet og det havnet i flere ulike designbøker og magasiner. I tillegg fikk jobben Designrådets Merke For God Design, juryens uttalelse sa blant annet: “(…) blant de mest kreative løsninger som er gjort i norsk bryggeribransje”. Smrprty ble revet ut av butikkhyllene og gjennom flere år har den vært en ubetinget salgssuksess for Mack.

Sommeren 2009 fikk boksen en oppjustering/redesign og i tillegg følge av en lavkaloriversjon: Smrprty Lite.

Smrprty was first released in 2004. At that time it got lots of attention and appeared in several design books and magazines. In addition it received the highest Norwegian design award: Merke For God Design. The jury said: “(…) one of the most creative solutions ever used in the Norwegian brewery trade”. Smrprty has been an echonomical success since the first year.

Summer 2009 it was adjusted/redesigned and was followed by a low carb version: Smrprty Lite.