Tank DesignTank Design

2008/02/11

Packaging design

Filed under: Disciplines — jens @ 23:09

From our experience with packaging design, we know that the item should be made as distinct as possible. The product should be positioned clearly in relation to its category and target group. When the item is presented in the shop, it needs “shelf impact” – the ability to grab attention, win the consumer’s trust, and earn the status of his or her preferred product.

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